Step one
Submit a specimen
Paste any public URL. Our headless Chromium engine renders the page like a real browser, capturing every visual detail.
Brand identity API
From URL to DNA in seconds. Extract colors, typography, logos, and voice from any public website.
Skip the wait
Click any logo — results in <1s, no quota burn.
brandrna.com/pack/stripe.comBrand specimen · BrandRNA
stripe.com
authoritative, data-driven, scalable-focused · sage archetype
Palette
Click any swatch to copy the hex value.
Typography
Helvetica Neue · heading · 400, 500, 600, 700
The quick brown fox jumps over the lazy dog
system-ui · body · 400, 500, 600, 700
The quick brown fox jumps over the lazy dog
Logos
PRIMARY · curated · SVG
Brand DNA
Stripe is a dual-headquartered financial infrastructure company that provides payment processing, APIs, and revenue optimization tools for e-commerce, mobile apps, and fintech platforms at any scale.
Style
Favicons
Adjacent
Decode any of these next.
{
"domain": "stripe.com",
"brand": {
"domain": "stripe.com",
"url": "https://commons.wikimedia.org/wiki/Special:FilePath/Stripe_Logo,_revised_2016.svg",
"name": "Stripe | Financial Infrastructure to Grow Your Revenue",
"colors": [
{
"hex": "#635BFF",
"rgb": [
99,
91,
255
],
"name": "Stripe Indigo",
"role": "primary",
"confidence": 0.95,
"source": "visual_inspection + color_agent"
},
{
"hex": "#0a2540",
"rgb": [
10,
37,
64
],
"name": "Stripe Dark Navy",
"role": "text",
"confidence": 0.92,
"source": "color_agent + visual_inspection"
},
{
"hex": "#4F9EDB",
"rgb": [
79,
158,
219
],
"name": "Stripe Teal Blue",
"role": "secondary",
"confidence": 0.85,
"source": "visual_inspection"
},
{
"hex": "#f688e2",
"rgb": [
246,
136,
226
],
"name": "Stripe Pink",
"role": "accent",
"confidence": 0.85,
"source": "color_agent + visual_inspection"
},
{
"hex": "#fd8f22",
"rgb": [
253,
143,
34
],
"name": "Stripe Orange",
"role": "accent",
"confidence": 0.82,
"source": "color_agent + visual_inspection"
},
{
"hex": "#c7c3f1",
"rgb": [
199,
195,
241
],
"name": "Stripe Lavender",
"role": "accent",
"confidence": 0.78,
"source": "color_agent"
}
],
"fonts": [
{
"family": "Helvetica Neue",
"category": "sans-serif",
"weights": [
400,
500,
600,
700
],
"role": "heading",
"fallbacks": [
"Helvetica",
"Arial",
"sans-serif"
],
"google_fonts_url": null,
"source_urls": [],
"confidence": 0.72,
"source": "typography_agent_visual"
},
{
"family": "system-ui",
"category": "sans-serif",
"weights": [
400,
500,
600,
700
],
"role": "body",
"fallbacks": [
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"sans-serif"
],
"google_fonts_url": null,
"source_urls": [],
"confidence": 0.65,
"source": "typography_agent_visual"
}
],
"logos": [
{
"original_url": "https://commons.wikimedia.org/wiki/Special:FilePath/Stripe_Logo,_revised_2016.svg",
"stored_url": "https://storage.googleapis.com/brand-detector-assets/logos/stripe.com/asset_7731502cfc9e.svg",
"asset_id": "asset_7731502cfc9e",
"format": "svg",
"width": null,
"height": null,
"variant": "primary",
"variant_label": "curated",
"is_transparent": true,
"transparent_url": null,
"light_variant_url": "https://storage.googleapis.com/brand-detector-assets/logos/stripe.com/asset_7731502cfc9e_light.svg",
"dark_variant_url": "https://storage.googleapis.com/brand-detector-assets/logos/stripe.com/asset_7731502cfc9e_dark.svg",
"url": null,
"is_canonical": true,
"classifier_tags": [],
"svg_content_base64": null,
"confidence": 1,
"source": "curated"
}
],
"favicons": [
{
"original_url": "https://images.stripeassets.com/fzn2n1nzq965/4vVgZi0ZMoEzOhkcv7EVwK/8cce6fdcf2733b2ec8e99548908847ed/favicon.png?w=180&h=180",
"stored_url": "https://storage.googleapis.com/brand-detector-assets/favicons/stripe.com/asset_ff73210b4330.png",
"asset_id": "asset_ff73210b4330",
"size": "180x180",
"format": "png"
},
{
"original_url": "https://images.stripeassets.com/fzn2n1nzq965/4vVgZi0ZMoEzOhkcv7EVwK/8cce6fdcf2733b2ec8e99548908847ed/favicon.png?w=96&h=96",
"stored_url": "https://storage.googleapis.com/brand-detector-assets/favicons/stripe.com/asset_a993ceefe515.png",
"asset_id": "asset_a993ceefe515",
"size": "96x96",
"format": "png"
}
],
"style": {
"border_radius": "4px",
"button_style": {
"border_radius": "4px",
"bg_color": "#635BFF",
"text_color": "#FFFFFF"
},
"layout_pattern": "full-width-hero",
"design_language": "modern-corporate-tech",
"spacing_unit": "16px",
"additional": {
"color_scheme": "light background with vibrant accent gradients",
"typography_style": "clean sans-serif, large bold headlines, hierarchical sizing",
"animation_level": "high",
"gradient_style": "vibrant diagonal sweep (blue to orange to pink/magenta) in hero illustration",
"has_gradients": true,
"overall_feel": "Modern, energetic, premium fintech brand with playful gradient accents and professional credibility",
"has_shadows": false,
"shadow_style": "none"
}
},
"design_language": {
"cardStyle": "rounded",
"accentTreatment": "gradient",
"primarySurface": "light",
"buttonStyle": "filled",
"imageryStyle": "abstract"
},
"screenshot_url": "https://storage.googleapis.com/brand-detector-assets/screenshots/stripe.com/1fd54dc0c412da67821afa69e71869c0accd191e8e7c5c0f22408d4e2b2ce5ef.jpg",
"about": {
"description": "Irish-American multinational financial services and SaaS company",
"summary": "Stripe, Inc. is an Irish and American multinational financial services and software as a service (SaaS) company dual-headquartered in South San Francisco, California, United States, and Dublin, Ireland. The company primarily offers payment-processing software and application programming interfaces for e-commerce websites and mobile applications.",
"short_name": "",
"official_name": "",
"industry": "",
"parent_company": "",
"inception": "",
"headquarters": "",
"wikidata_id": "Q7624104",
"wikipedia_url": "https://en.wikipedia.org/wiki/Stripe%2C_Inc."
},
"social": {
"twitter": "",
"instagram": "",
"facebook": "",
"mastodon": "",
"linkedin": "",
"youtube": "",
"github": ""
},
"voice": {
"primary_tone": "professional",
"archetype": "sage",
"voice_descriptors": [
"authoritative",
"data-driven",
"scalable-focused"
],
"confidence": 0.94,
"reasoning": "Copy emphasizes infrastructure reliability, quantified metrics (99.999% uptime, $1.9T volume), and enterprise credibility without marketing hyperbole"
},
"category": {
"industry": "Financial Services & SaaS",
"sub_industry": "Payment Processing & Financial Infrastructure",
"market_segment": "enterprise",
"business_model": "subscription",
"target_audience": "Enterprise businesses, SMBs, developers, fintech platforms",
"confidence": 0.96
},
"summary": "Stripe is a dual-headquartered financial infrastructure company that provides payment processing, APIs, and revenue optimization tools for e-commerce, mobile apps, and fintech platforms at any scale.",
"similar_brands": [
{
"name": "Adyen",
"domain": "adyen.com",
"reason": "Direct competitor — global payments infrastructure and processing platform"
},
{
"name": "Square",
"domain": "squareup.com",
"reason": "Direct competitor — payments and point-of-sale solutions for businesses"
},
{
"name": "Plaid",
"domain": "plaid.com",
"reason": "Adjacent — financial data connectivity infrastructure for fintech"
},
{
"name": "Shopify",
"domain": "shopify.com",
"reason": "Adjacent — e-commerce platform with integrated payment processing"
},
{
"name": "Braintree",
"domain": "braintreepayments.com",
"reason": "Direct competitor — payment processing APIs for developers"
}
],
"industry_color_norms": [
"#0070F3",
"#000000",
"#FAFAFA"
],
"parent_domain": "stripe.com",
"is_subdomain": false,
"analyzed_at": "2026-06-12T20:36:37.550513",
"confidence_overall": 0.65,
"metadata": {
"models_used": [
"anthropic/claude-sonnet-4.6",
"anthropic/claude-haiku-4.5",
"synthesis"
],
"total_tokens": 19305,
"total_cost_usd": 0.083311,
"processing_time_ms": 39007,
"cached": true,
"cloudflare_block": false,
"partial_extraction_source": "",
"scrape_tier": 1,
"validator_refined": true
}
},
"cached": true,
"pack_version": "1.0"
}Specimens in rotation
A live sample of brands already decoded by the API — logos, palettes, and identity, all structured.
How it works
Three steps, every time. A live URL goes in, a structured brand pack comes out — colours, typography, logos, voice.
Step one
Paste any public URL. Our headless Chromium engine renders the page like a real browser, capturing every visual detail.
Step two
CSS variables, fonts, logos, and screenshots run through a five-agent LLM pipeline. A validator cross-checks every finding for accuracy and consistency.
Step three
Get a structured brand pack: colors with roles, fonts with weights, logos in dark/light/transparent variants, voice + archetype, summary, similar brands, and industry palette norms.
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Colours, fonts, logos, voice, category, similar brands.
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