Plaid

{
  "domain": "plaid.com",
  "brand": {
    "domain": "plaid.com",
    "url": "https://plaid.com/",
    "name": "Plaid",
    "colors": [
      {
        "hex": "#117FBA",
        "rgb": [
          17,
          127,
          186
        ],
        "name": "Plaid Blue",
        "role": "primary",
        "confidence": 0.92,
        "source": "visual_analysis"
      },
      {
        "hex": "#08598E",
        "rgb": [
          8,
          89,
          142
        ],
        "name": "Deep Ocean Blue",
        "role": "secondary",
        "confidence": 0.88,
        "source": "visual_analysis"
      },
      {
        "hex": "#2AB4C6",
        "rgb": [
          42,
          180,
          198
        ],
        "name": "Plaid Teal",
        "role": "accent",
        "confidence": 0.85,
        "source": "visual_analysis"
      },
      {
        "hex": "#C084FC",
        "rgb": [
          192,
          132,
          252
        ],
        "name": "Plaid Violet",
        "role": "accent",
        "confidence": 0.82,
        "source": "visual_analysis"
      },
      {
        "hex": "#FFFFFF",
        "rgb": [
          255,
          255,
          255
        ],
        "name": "White",
        "role": "background",
        "confidence": 0.95,
        "source": "meta_theme_color_and_visual"
      }
    ],
    "fonts": [
      {
        "family": "Inter",
        "category": "sans-serif",
        "weights": [
          400,
          500,
          600,
          700
        ],
        "role": "other",
        "fallbacks": [
          "system-ui",
          "-apple-system",
          "Segoe UI",
          "sans-serif"
        ],
        "google_fonts_url": null,
        "source_urls": [],
        "confidence": 0.78,
        "source": "visual_analysis"
      }
    ],
    "logos": [
      {
        "original_url": "inline-svg:MainNavigationBar_Logo__liIxh css-0",
        "stored_url": "https://storage.googleapis.com/brand-detector-assets/logos/plaid.com/asset_ce7d95806f9e.svg",
        "asset_id": "asset_ce7d95806f9e",
        "format": "svg",
        "width": null,
        "height": null,
        "variant": "primary",
        "variant_label": "",
        "is_transparent": true,
        "transparent_url": null,
        "light_variant_url": "https://storage.googleapis.com/brand-detector-assets/logos/plaid.com/asset_ce7d95806f9e_light.svg",
        "dark_variant_url": "https://storage.googleapis.com/brand-detector-assets/logos/plaid.com/asset_ce7d95806f9e_dark.svg",
        "url": null,
        "is_canonical": true,
        "classifier_tags": [
          "wordmark",
          "horizontal",
          "minimal",
          "light-bg"
        ],
        "svg_content_base64": null,
        "confidence": 0.85,
        "source": "inline_svg_meta"
      }
    ],
    "favicons": [
      {
        "original_url": "https://plaid.com/assets/img/favicons/apple-touch-icon.png",
        "stored_url": "https://storage.googleapis.com/brand-detector-assets/favicons/plaid.com/asset_0a0919acb113.png",
        "asset_id": "asset_0a0919acb113",
        "size": "180x180",
        "format": "png"
      },
      {
        "original_url": "https://plaid.com/assets/img/favicons/favicon-32x32.png",
        "stored_url": "https://storage.googleapis.com/brand-detector-assets/favicons/plaid.com/asset_8a42c3ef508a.png",
        "asset_id": "asset_8a42c3ef508a",
        "size": "32x32",
        "format": "png"
      }
    ],
    "style": {
      "border_radius": "24px",
      "button_style": {
        "border_radius": "24px",
        "text_color": "#08598E",
        "bg_color": "#FFFFFF"
      },
      "layout_pattern": "full-width",
      "design_language": "modern-tech-bold",
      "spacing_unit": "16px",
      "additional": {
        "has_shadows": true,
        "animation_level": "high",
        "nav_style": "pill-shaped-floating",
        "color_scheme": "dark-vibrant",
        "shadow_style": "subtle-elevated",
        "overall_feel": "Modern fintech, bold and energetic with premium aesthetic",
        "has_gradients": true
      }
    },
    "design_language": {
      "cardStyle": "rounded",
      "accentTreatment": "gradient",
      "primarySurface": "dark",
      "buttonStyle": "filled",
      "imageryStyle": "abstract"
    },
    "screenshot_url": "https://storage.googleapis.com/brand-detector-assets/screenshots/plaid.com/9e769b433d53e1219aad845ad0ed7ae5bae9d5526061bf6c0293a0bd6a713fb6.jpg",
    "about": {
      "description": "",
      "summary": "",
      "short_name": "",
      "official_name": "",
      "industry": "",
      "parent_company": "",
      "inception": "",
      "headquarters": "",
      "wikidata_id": "",
      "wikipedia_url": ""
    },
    "social": {
      "twitter": "",
      "instagram": "",
      "facebook": "",
      "mastodon": "",
      "linkedin": "",
      "youtube": "",
      "github": ""
    },
    "voice": {
      "primary_tone": "professional",
      "archetype": "sage",
      "voice_descriptors": [
        "authoritative",
        "solution-focused",
        "technical-accessible"
      ],
      "confidence": 0.88,
      "reasoning": "Copy emphasises reliable infrastructure, compliance frameworks (KYC/AML), and technical capabilities without marketing hyperbole; positions Plaid as trusted expert enabling others."
    },
    "category": {
      "industry": "Financial Technology",
      "sub_industry": "API Platform / Financial Data Infrastructure",
      "market_segment": "enterprise",
      "business_model": "subscription",
      "target_audience": "Fintech companies, banks, lenders, payment processors, software platforms",
      "confidence": 0.94
    },
    "summary": "Plaid is a financial data infrastructure platform that enables fintech companies, banks, and software platforms to securely connect to consumer financial accounts and access transaction data through a single API; it's known for its technical depth and developer-friendly approach to solving financial connectivity.",
    "similar_brands": [
      {
        "name": "Stripe",
        "domain": "stripe.com",
        "reason": "Adjacent fintech infrastructure — payments vs. data, but both serve developers building financial products"
      },
      {
        "name": "Adyen",
        "domain": "adyen.com",
        "reason": "Direct competitor in financial infrastructure — payments processing and data connectivity for enterprises"
      },
      {
        "name": "Yodlee",
        "domain": "yodlee.com",
        "reason": "Direct competitor — aggregates financial data and account connectivity for banks and fintech"
      },
      {
        "name": "MX Technologies",
        "domain": "mx.com",
        "reason": "Direct competitor — financial data aggregation and open banking infrastructure"
      },
      {
        "name": "Finicity",
        "domain": "finicity.com",
        "reason": "Adjacent — financial data verification and connectivity for lending and wealth management platforms"
      }
    ],
    "industry_color_norms": [
      "#0070F3",
      "#000000",
      "#FAFAFA"
    ],
    "parent_domain": "plaid.com",
    "is_subdomain": false,
    "analyzed_at": "2026-06-13T13:10:48.831430",
    "confidence_overall": 0.65,
    "metadata": {
      "models_used": [
        "anthropic/claude-sonnet-4.6",
        "anthropic/claude-haiku-4.5",
        "synthesis"
      ],
      "total_tokens": 18733,
      "total_cost_usd": 0.080973,
      "processing_time_ms": 42397,
      "cached": false,
      "cloudflare_block": false,
      "partial_extraction_source": "",
      "scrape_tier": 1,
      "validator_refined": true
    }
  },
  "cached": false,
  "pack_version": "1.0"
}