Shopify

{
  "domain": "shopify.com",
  "brand": {
    "domain": "shopify.com",
    "url": "https://commons.wikimedia.org/wiki/Special:FilePath/Shopify_logo_2018.svg",
    "name": "Shopify",
    "colors": [
      {
        "hex": "#96BF48",
        "rgb": [
          150,
          191,
          72
        ],
        "name": "Shopify Green",
        "role": "primary",
        "confidence": 0.97,
        "source": "visual_inspection + logo_confirmed"
      },
      {
        "hex": "#0D0D0D",
        "rgb": [
          13,
          13,
          13
        ],
        "name": "Near Black",
        "role": "background",
        "confidence": 0.95,
        "source": "visual_inspection"
      },
      {
        "hex": "#FFFFFF",
        "rgb": [
          255,
          255,
          255
        ],
        "name": "Pure White",
        "role": "accent",
        "confidence": 0.97,
        "source": "visual_inspection"
      },
      {
        "hex": "#1A1A1A",
        "rgb": [
          26,
          26,
          26
        ],
        "name": "Deep Black",
        "role": "secondary",
        "confidence": 0.88,
        "source": "color_agent"
      }
    ],
    "fonts": [
      {
        "family": "system-ui",
        "category": "sans-serif",
        "weights": [
          400,
          500,
          600,
          700,
          800
        ],
        "role": "heading",
        "fallbacks": [
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "sans-serif"
        ],
        "google_fonts_url": null,
        "source_urls": [],
        "confidence": 0.75,
        "source": "typography_agent_visual_inference"
      },
      {
        "family": "system-ui",
        "category": "sans-serif",
        "weights": [
          400,
          500
        ],
        "role": "body",
        "fallbacks": [
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "sans-serif"
        ],
        "google_fonts_url": null,
        "source_urls": [],
        "confidence": 0.75,
        "source": "typography_agent_visual_inference"
      }
    ],
    "logos": [
      {
        "original_url": "https://commons.wikimedia.org/wiki/Special:FilePath/Shopify_logo_2018.svg",
        "stored_url": "https://storage.googleapis.com/brand-detector-assets/logos/shopify.com/asset_46b44fbee94a.svg",
        "asset_id": "asset_46b44fbee94a",
        "format": "svg",
        "width": null,
        "height": null,
        "variant": "primary",
        "variant_label": "",
        "is_transparent": true,
        "transparent_url": null,
        "light_variant_url": "https://storage.googleapis.com/brand-detector-assets/logos/shopify.com/asset_46b44fbee94a_light.svg",
        "dark_variant_url": "https://storage.googleapis.com/brand-detector-assets/logos/shopify.com/asset_46b44fbee94a_dark.svg",
        "url": null,
        "is_canonical": true,
        "classifier_tags": [
          "wordmark",
          "horizontal",
          "multicolor",
          "light-bg"
        ],
        "svg_content_base64": null,
        "confidence": 0.95,
        "source": "vision"
      }
    ],
    "favicons": [
      {
        "original_url": "https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png",
        "stored_url": "https://storage.googleapis.com/brand-detector-assets/favicons/shopify.com/asset_2a1d3e942bad.png",
        "asset_id": "asset_2a1d3e942bad",
        "size": "120x120",
        "format": "png"
      },
      {
        "original_url": "https://cdn.shopify.com/b/shopify-brochure2-assets/b13486e5693b246af63c66ab047a6b6b.png",
        "stored_url": "https://storage.googleapis.com/brand-detector-assets/favicons/shopify.com/asset_3cbca726f3a3.png",
        "asset_id": "asset_3cbca726f3a3",
        "size": "114x114",
        "format": "png"
      }
    ],
    "style": {
      "border_radius": "24px",
      "button_style": {
        "border_radius": "24px",
        "text_color": "#000000",
        "bg_color": "#FFFFFF",
        "style_description": "Pill-shaped solid white button with dark text, high contrast against dark background — confirmed visible in screenshot ('Start for free' CTA)"
      },
      "layout_pattern": "full-width-hero",
      "design_language": "modern-bold-minimal",
      "spacing_unit": "16px",
      "additional": {
        "animation_level": "high",
        "shadow_style": "subtle-ambient",
        "color_scheme": "dark",
        "overall_feel": "Premium, modern, energetic with strong visual hierarchy",
        "has_shadows": true,
        "has_gradients": true
      }
    },
    "design_language": {
      "cardStyle": "rounded",
      "accentTreatment": "solid",
      "primarySurface": "dark",
      "buttonStyle": "filled",
      "imageryStyle": "photo"
    },
    "screenshot_url": "https://storage.googleapis.com/brand-detector-assets/screenshots/shopify.com/0a86c682a809662c86fa79bc4269951c7990c9a97736e12e8e648266a3647b6a.jpg",
    "about": {
      "description": "Canadian e-commerce company",
      "summary": "Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario that operates a platform for retail point-of-sale systems. The company has over 5 million customers and processed US$292.3 billion in transactions in 2024, of which 57% was in the United States. Major customers include Tesla, LVMH, Nestlé, PepsiCo, AB InBev, Kraft Heinz, Lindt, Whole Foods Market, Red Bull, and Hyatt.",
      "short_name": "",
      "official_name": "",
      "industry": "",
      "parent_company": "",
      "inception": "",
      "headquarters": "",
      "wikidata_id": "Q7501150",
      "wikipedia_url": "https://en.wikipedia.org/wiki/Shopify"
    },
    "social": {
      "twitter": "",
      "instagram": "",
      "facebook": "",
      "mastodon": "",
      "linkedin": "",
      "youtube": "",
      "github": ""
    },
    "voice": {
      "primary_tone": "approachable",
      "archetype": "creator",
      "voice_descriptors": [
        "empowering",
        "action-oriented",
        "inclusive",
        "optimistic"
      ],
      "confidence": 0.88,
      "reasoning": "Copy emphasises democratisation ('Dream big', 'solo-preneur to global empire'), AI-assisted ease ('could be selling by tomorrow'), and inclusive scale messaging across business sizes"
    },
    "category": {
      "industry": "E-commerce Platform",
      "sub_industry": "Commerce Infrastructure & SaaS",
      "market_segment": "mixed",
      "business_model": "subscription",
      "target_audience": "Small business owners, entrepreneurs, enterprise retailers, merchants of all sizes",
      "confidence": 0.95
    },
    "summary": "Shopify is a Canadian e-commerce platform that empowers merchants of all sizes—from solopreneurs to enterprises like Tesla and LVMH—to build, manage, and scale their online and offline stores through an integrated suite of tools for selling, payments, and fulfillment.",
    "similar_brands": [
      {
        "name": "WooCommerce",
        "domain": "woocommerce.com",
        "reason": "Direct competitor — open-source e-commerce platform for WordPress-based stores"
      },
      {
        "name": "BigCommerce",
        "domain": "bigcommerce.com",
        "reason": "Direct competitor — enterprise-focused e-commerce platform with similar merchant targeting"
      },
      {
        "name": "Square",
        "domain": "squareup.com",
        "reason": "Adjacent — point-of-sale and payments infrastructure for retail and online merchants"
      },
      {
        "name": "Stripe",
        "domain": "stripe.com",
        "reason": "Adjacent — payments infrastructure that powers e-commerce checkouts and subscriptions"
      },
      {
        "name": "Klaviyo",
        "domain": "klaviyo.com",
        "reason": "Complementary — email and SMS marketing platform deeply integrated with e-commerce workflows"
      }
    ],
    "industry_color_norms": [
      "#0070F3",
      "#000000",
      "#FAFAFA"
    ],
    "parent_domain": "shopify.com",
    "is_subdomain": false,
    "analyzed_at": "2026-06-13T13:10:48.771913",
    "confidence_overall": 0.65,
    "metadata": {
      "models_used": [
        "anthropic/claude-sonnet-4.6",
        "anthropic/claude-haiku-4.5",
        "synthesis"
      ],
      "total_tokens": 19610,
      "total_cost_usd": 0.09035,
      "processing_time_ms": 41771,
      "cached": false,
      "cloudflare_block": false,
      "partial_extraction_source": "",
      "scrape_tier": 1,
      "validator_refined": true
    }
  },
  "cached": false,
  "pack_version": "1.0"
}